Brisbane 2032 Summer Olympic Games

Brand Identity
Environmental Graphics

Location
Brisbane, Queensland, Australia

Designer
Design Lead: Christopher Lum

In 2022, the Olympic Committee announced that the Summer 2032 Olympic games will be held in Brisbane.

I created a Summer 2032 Olympic games Brisbane Brand Identity Program. I extracted a fragment from a birds eye view of the Brisbane River and abstracted it. That logomark, derived from the river, carries its way throughout the entire program.

The branding program includes a brand identity family, a pictogram library, printing applications, and some experiential design components.

This strategy was issued to the Australian Olympic Commitee for BID.